hi, i'm peter. it's nice to meet you. thanks for stopping by to see a handful of the things i've toiled, sweated, and bled for over my 20-plus-year career. i've also helped to produce three children whom i often hang out with on evenings and weekends.
F R E E L A N C E Earth
Writer/Creative Director [2017-Present]
I do the same thing I've always done, except I do it at coffee shops, strange offices, in bed, at the park or wherever people want me. I work with a partner who makes the work good. His name is Dave Steinke. Check out our team site, and give us a try. We'll give you our best. Promise.
C R I S P I N P O R T E R + B O G U S K Y Boulder
VP, Creative Director [2014-2017]
Associate Creative Director [2010-2014]
Most recently, I was Creative Director on Kraft Mac & Cheese, Velveeta and Lay's Kettle Cooked aside from helping out on other clients and new business.
For two years, I oversaw a sub-department of creatives (called the Post Office) who just work on social ideas. Everything from tweets to huge ideas that get people taking notice and sharing. Clients included: Best Buy, Domino's, Fruit of the Loom, Infiniti, Kraft Mac & Cheese and Velveeta.
Before that, I worked on projects across all media, creating integrated campaigns for clients including Applebee's, Best Buy, Bing, Domino's, Kraft Mac & Cheese, Microsoft, Old Navy, and Triscuit.
R A Z O R F I S H New York
Creative Director [2007-2009]
I was brought in to help build a new advertising capability. Over two and a half years, I helped build a group that won clients like Mercedes-Benz, AXE, and All Detergent. I also did work for Capital One, T Rowe Price, Partnership for a Drug-Free America, Sheraton, Westin, and Morgan Stanley.
M O D E M M E D I A Norwalk, CT
VP, Creative Director [2005-2007]
VP, Associate Creative Director [2003-2005]
Senior Copywriter [2000-2003]
I was Creative Director on Delta Air Lines, including everything from web ads to the SkyMiles program to the dot com. During that stint, I also helped to define their low cost carrier, Song, start to finish. Some of my other clients included Heineken, IBM, Kraft Foods, JCPenney, Citibank, and General Motors.
B B D O New York
Consumer Healthcare Division (HMC)
Creative Supervisor [1999-2000]
Copy Supervisor [1997-1999]
It's here where I cut my teeth on some of the most challenging stuff to write well. I learned the fundamentals from old pros from BBDO, DDB, and Wells Rich Greene who birthed "From A to Zinc," "Merrill Lynch is bullish on America" and Robitussin's "Dr. Mom."
While there, I wrote the world's first pharmaceutical TV spot with the list of horrible side effects (for Depo-Provera). Stuart Elliott wrote about it, the Wall Street journal called it mind-numbing, and I was on my way. I also worked on Alcon Vision Care and Pfizer products including Zyrtec and Bain de Soleil.
S Y R A C U S E U N I V E R S I T Y
BS: Newhouse School of Communications
Advertising Major, Ad Design Minor
ADDY (Delta, Heineken)
Cannes Lions (Domino's, Post Cereals)
CLIOs (Domino's, Fruit of the Loom, Microsoft)
CA (Best Buy, Song Airways, Domino's)
TheFWA (Best Buy, Kraft Mac & Cheese)
OMMA (Delta, Mercedes-Benz, All)
One Show (Best Buy)
Shorty (Best Buy)
WebAwards (All, Sheraton)
...and a few others I'm sure. I can look them up if you're really interested. I believe we should always strive for award-winning work that solves problems for clients. Sometimes judges recognize that, and sometimes they don't.
Time wasters and other sites I've made
I love t-shirts, but I have too many so I run a used t-shirt site on the side.
Can I Have 5 Dollars?
And yes, some people said yes.
How I Respond To Your Tweets
So I got tired of Twitter for a while...
My Blog Is The Worst
A collection of the least-watched videos I could find on Youtube