The Challenge: The Old Navy brand was losing its luster. A brand that had always offered shoppers a little magic and fun was perceived as expected.
The Idea: Make the logo itself a source of endless surprises, fun and magic through a simple app that got people excited again.
Jordan Sings The Catalog
The Challenge: Old Navy was facing more direct competition than ever during their important summer season.
The Idea: Use a Backstreet Boy to sing the catalog, showcasing the product in a way fans couldn't resist watching. Full versions of the songs were even downloaded tens of thousands of times.
Flip Flop Ice Block
The Challenge: Prove that people go nuts for Old Navy flip flops.
The Idea: Freeze hundreds of pairs in an ice block at the beginning of summer to see just how far they'll go to get them.