The Challenge: Chances are you don't do much to celebrate Life Insurance Awareness Month. But at MetLife, it was more of a priority.

The Idea: Instead of scaring people with the thought that they're inevitably going to die, we started the conversation around #WhoILiveFor. 



The Challenge: Show MetLife's dedication to veterans and Helping Our Heroes with a meaningful tribute on Veterans Day.

The Idea: Encourage fans to spread the word that veterans across the country need our help to find jobs. We created a simple video and asked people to share it with friends who could make a difference. It garnered over 300,000 views, 14,500 Likes, 6,600 shares and nearly 10,000 people tagged in the comments on Facebook. An accompanying campaign on LinkedIn specifically targeted employers so MetLife could make a meaningful difference for veterans.