Tiny PC Store
The Challenge: Millions of people were still using Windows XP because they didn't see a reason to switch to Windows 7. And the perception was that there wasn't a difference between their machine and a new one.
The Idea: Show off Windows 7 through the latest and greatest machines, without making them go shopping. Open a fully functional PC store right in a banner.
The Challenge: Families were perfectly happy with their old PCs and what they had to offer.
The Idea: Create a series of spots that show off the virtues of Microsoft products in ways that resonate with the family.