E-Class Launch

The Challenge: How do you launch one of the most technologically advanced cars in the world in a recession where no one wants to buy luxury vehicles? 

The Idea: Get back to the basics. A wide-scale web campaign concentrated on the details of the new technologies with simple messages and demonstrations. Using plenty of rich media and powerful, visual placements, we were able to educate prospects on several of the specific benefits of the E-Class without even asking them to go to a site.