Kraft Mac & Cheese
Swear Like A Mother
The Challenge: Mother's Day is about celebrating moms, but so much of it is so perfect it's untrue.
The Idea: 74% of moms admit to swearing in front of their kids. Let's e honest about it, and have a little fun.
The Challenge: Mac & Cheese had changed their recipe, but parents needed a little reminder of the power they have in a little blue box.
The Idea: Turn parent fails into parent wins through the magic of Mac & Cheese. These are totally not autobiographical. Well, maybe a little.
The Challenge: Mac & Cheese is all about family, but, although it's a "conversation," social media still feels impersonal.
The Idea: Bring Mac & Cheese fans with the same last name together in a virtual family reunion to enjoy the cheesy noodles together.