westin hotels

Westin Senses

The Challenge: Westin is positioned as a sensory experience, with the tagline “This is how it should feel.” Give prospective guests that feeling through a traditionally cold, unfeeling medium. 

The Idea: Illustrate each amenity through simple, allegorical interactions. Extend the experiences in ads and branded digital experiences. It's much more fun when you try it yourself at westin.com/senses.