rebrand
and font

The Challenge: Refresh a brand that is one of the top translation services in the world.

The Idea: Make them as approachable as the languages they translate. Soften the brand, and accent it with connections through points and lines. Hint at the input and output of the process (see the “IO”), and design a bespoke font for their new voice, tone and attitude. The design was a collaboration with Dave Steinke, and the font was all mine. I also established a new brand voice, and wrote selling materials and the brand style guide.