delta air lines
Atlanta to the World
The Challenge: Produce a 15-second Flash piece touting their Atlanta Braves sponsorship that would run on the Jumbotron at Turner Field.
The Idea: Add some strategy (promote their global expansion) and pitch it as a 60-second spot instead. They found the money to produce it, as well as money for a small online program to support it. Our senior client called it the best spot that Delta had done in at least 10 years.