Applebee's

Lunch Decoy

The Challenge: Work day lunch is becoming an endangered species.

The Idea: Let people get out of the office with over 200 different options for a civilized, sit-down-but-don't-take-all-day lunch. We created an industrial-strength blow-up stand-in you could actually buy, and brought the decoys to life across social media and even on Craigslist.